Erifili Gounari

Erifili Gounari is a high-performance speaker, entrepreneur, marketing strategist and bestselling writer who inspires audiences to take ownership of their careers, embrace innovation and build meaningful personal brands. As the Founder and Chief Executive Officer of The Z Link, she has worked with global organisations including Pepsi, IKEA, Deloitte, the UN and Hearst, helping businesses connect with younger audiences through innovative marketing strategies. Her expertise makes her an outstanding speaker for leadership conferences, marketing summits, entrepreneurship events, women in business forums, graduate careers programmes, innovation festivals and future of work conferences, where audiences benefit from her practical insights and engaging delivery.

Erifili’s academic achievements have provided the strong foundations for her work as a keynote speaker. She graduated with first-class honours in Digital Media and Information and History of Art from the University of Glasgow in 2017 before completing the Entrepreneurship Essentials course at Harvard Business School Online in 2018. She later earned an MSc in Strategic Marketing from Imperial Business School in 2021, where she also served as President of the Imperial Innovation and Entrepreneurship Club. This combination of academic excellence and practical leadership enables her to speak with authority on career development, digital marketing, entrepreneurship and personal growth.

She founded The Z Link in 2020 before serving as Social Media Strategist for ‘Respositioning Greece’ at Ithaca Lab and later becoming Head of Social Media at SafetyWing in 2021. Her achievements have been recognised with inclusion on the Forbes 30 Under 30 Greece list in 2020 and the Forbes 30 Under 30 Europe list in 2023 in the Media and Marketing category, where she was also recognised among the youngest honourees. She has also been a finalist in the Greek International Women Awards Young Star category. In 2024, she became a bestselling writer on Substack with her publication ‘Crystal Clear’, which has attracted more than 55,000 subscribers across 190 countries, and published her book ‘Design Your Life: Your Career, Your Way’.

As a speaker, Erifili Gounari combines entrepreneurial success, global marketing expertise and a passion for empowering others to design fulfilling careers and purposeful lives. She speaks on topics including leadership, innovation, personal branding, digital marketing, entrepreneurship, career strategy and the future of work, drawing on her own experiences of building successful ventures and advising international organisations. Audiences value her ability to translate complex ideas into practical strategies, while her achievements across business, writing and education demonstrate that her advice is grounded in lived experience. Whether addressing aspiring entrepreneurs, business leaders or young professionals, Erifili delivers thought-provoking and motivational presentations that encourage lasting personal and professional growth.