Sarah Ellis

Sarah Ellis is one of the UK’s most respected voices on high performance, career development and continuous learning. As Co-founder of Amazing If and co-creator of the Squiggly Careers concept, Sarah has redefined how individuals and organisations approach success in today’s evolving workplace. Her work centres on helping people build the confidence, adaptability and skills required to perform at their best, particularly in environments shaped by constant change and uncertainty. Through her frameworks and tools, Sarah empowers audiences to take ownership of their development and unlock sustainable high performance.

Sarah’s career began in global organisations where she built deep commercial and leadership expertise. She held senior roles at Barclays, progressing to Senior Marketing Communications Manager, before moving to Sainsbury’s, where she became Head of Marketing Strategy and led across corporate responsibility, PR and content. She later stepped into the role of Managing Director at Gravity Road, a creative company within the You & Mr Jones group. These experiences gave Sarah a strong understanding of business performance, culture and leadership, which now underpins her work with organisations worldwide.

A recognised thought leader, Sarah is the co-author of three Sunday Times bestselling books, including ‘The Squiggly Career’, ‘You Coach You’ and ‘Learn Like a Lobster’. She is also a Contributor to Harvard Business Review, sharing insights on leadership, learning and workplace culture. Her influence extends through the Squiggly Careers podcast, which has achieved over five million downloads and features global experts in business and performance. Sarah’s work has been widely recognised, including being named in Management Today’s Women in Leadership Power List, and she is also an RSA Fellow and Member of the Makers Advisory Board.

As a keynote speaker, Sarah is known for delivering practical, high-impact sessions that translate complex ideas into clear, actionable strategies. She works with leading organisations including Microsoft, Google, LEGO and Visa, helping teams build high performance habits, strengthen learning cultures and navigate change with confidence. Her talks explore themes such as learning agility, resilience, AI in career development and leading through ambiguity. Combining clarity, warmth and commercial insight, Sarah ensures every audience leaves with tools they can immediately apply to improve both individual and organisational performance.