Menu
Brian McBride is a leading figure in business and technology, known for his expertise in digital disruption, leadership, and sustainable growth. His reputation as a transformative leader has been shaped by decades at the helm of some of the world’s most innovative companies, including Amazon UK, ASOS, Dell, and T-Mobile. Most recently, he served as President of the Confederation of British Industry, where he helped deliver a renewed agenda for UK businesses. He also serves as Chairman of Trainline Plc and Lead Non-Executive Director on the board of the Ministry of Defence, making him one of the most experienced and versatile corporate voices in Britain today.
Brian’s career began at IBM, where he gained vital grounding in technology before being personally recruited by Michael Dell to run Dell’s UK operations. From there, he became CEO of T-Mobile UK, where he oversaw the introduction of 3G technology, demonstrating his instinct for anticipating consumer needs and capitalising on emerging trends. His success across these diverse industries reflects a consistent theme: adaptability, resilience, and a mindset attuned to seizing opportunities in rapidly evolving markets.
From 2006 to 2011, Brian was CEO of Amazon UK, a role that proved pivotal both for him and the company. During his tenure, he guided Amazon through its transformation from an online book retailer into a global marketplace, introducing landmark services such as Amazon Prime and Amazon Web Services. Under his leadership, sales grew from £3 billion to £5 billion while the headcount rose by less than 15%, underscoring his ability to scale operations with efficiency. He later became Chairman of ASOS, where he steered the company through six years of rapid international expansion, growing revenues from £500 million to £2.4 billion and reinforcing his reputation as one of Europe’s foremost digital leaders.
Audiences hire Brian because he translates decades of high-level corporate experience into practical lessons on leadership, innovation, and growth. He offers candid insights into being hired by Jeff Bezos, introduces Amazon’s leadership principles, and explores what makes a great leader through frameworks such as John Adair’s seven characteristics. Engaging, informed, and inspiring, Brian demonstrates how cultivating the right mindset can turn disruption into opportunity, making him an exceptional speaker for organisations navigating change.
Brian McBride is regularly booked to engage audiences at events, read their latest feedback below:
“Just wanted to say a big thanks to you all. The webinar was a great listen. I’m not just saying that either, content wise it was one of the best we’ve had and given we had 255 registrations and 143 watching live, I’m sure it’ll lead to some great opportunity for Endava. I hope we get to do it again someday.”
“The presentation you gave was excellent and very well received by the team – the personal anecdotes are so useful in bringing added context. I am sure that the A players hire A players whilst B players hire C players will be often used and in fact, I have heard it from multiple sources already!”
“Brian’s talk was excellent and went down so well with our customers who have all commented on how much they enjoyed his talk on their feedback forms.”
The High-Performance Speakers Agency is the UK’s leading bureau for teamwork, leadership, and marginal gains speakers. We hire speakers for corporate conferences and events across the world and cater to both in-person occasions and online webinars. Our roster includes sportspeople, business leaders, adventurers and more, to ensure audiences of all industries receive tailored, impactful advice on optimised performance.
Copyright © 2026 The High Performance Speakers Agency. All rights reserved.
