Silvia Garcia

Silvia Garcia is a leading keynote speaker and consultant known for her transformative influence on organisational performance. Renowned as Coca Cola’s former Global Director of Happiness, Marketing and Communication, she has dedicated her career to exploring how wellbeing drives retention, productivity and customer experience. A global pioneer in positive leadership, she has presented to millions worldwide, inspiring organisations to embed behavioural science into their culture and brand.

Silvia’s professional journey began as Health Care Marketing Manager at SCA Hygiene Products, where she strengthened brands in a highly competitive market while refining her understanding of consumer behaviour and communication. Her success led to a pivotal move to The Coca-Cola Company, where she spent 15 years as The Coca-Cola Company’s Global Director of Marketing Communications, Innovation, Leadership, Futurism and Happiness. Silvia managed multinational teams and delivered strategies that supported the exponential growth of some of the world’s most recognised brands. She pioneered programmes to increase employee wellbeing and engagement, boosting high performance across international operations while accurately forecasting future consumer needs and behaviours.

Her entrepreneurial ambitions then inspired the creation of Feel Logic and Happiest Places to Work, consultancies rooted in behavioural psychology and data-driven cultural assessment. These organisations support clients in areas including talent retention, branding, communication and emotional intelligence. Silvia designed a methodical, evidence-based process that examines each department’s interpersonal dynamics and operational structure, ensuring sustainable improvements in performance. She also serves as Head of Research and Consulting for C YourCulture, further advancing her commitment to workplace transformation.

Silvia’s influence extends into academia and thought leadership. With degrees from the University of Cambridge, Universidad Autónoma de Madrid and Penn State University, she combines rigorous scholarship with executive experience. A certified coach and former Expert Advisor for Welcoming America, she has addressed leading corporations such as Visa, Deloitte, Verizon and Hermès. Her TEDx keynote on emotional decision making, ‘Innovating Means Deciding With Our Emotions‘, showcased her expertise on the role of human emotion in innovation, while another talk on collaboration, ‘The Power of Collaboration: What CEOs Can Learn from Kindergartners!‘, was selected by TED editors for its original thinking and practical value, demonstrating her detailed expertise on human emotion. Currently working on a book examining how people and artificial intelligence can jointly drive superior decisions and performance, Silvia continues to shape the future of leadership. As a speaker on high performance, Silvia offers a rare blend of scientific authority, global business acumen and practical techniques that elevate motivation, collaboration and results. Her presentations equip leaders to unlock their people’s potential and build workplaces where wellbeing and profitability reinforce one another.