Claire Williams

Former Deputy Team Principal of Williams Racing

  • Founder of Claire Williams Consulting
  • Former Comms Officer of Silverstone Circuits Ltd
  • Vice President of the Spinal Injuries Association
  • Ambassador of WAE Technologies

When Claire Williams is booked for events, they are known to discuss the following speaking topics:

Leadership
Team Performance
Sponsorship
Marketing
Communications
Sports
Technology
Green Tech
Women’s Initiatives
High-Performance Cultures
Diversity, Equity & Inclusion

Claire Williams is a renowned high-performance speaker, celebrated for her insights into leadership, resilience, and navigating high-pressure environments. As the former Deputy Team Principal of the Williams Formula 1 team, she played a pivotal role in one of the sport’s most historic and respected racing outfits. Her ability to translate the intensity of Formula 1 into valuable lessons for business and leadership has made her a sought-after speaker at global conferences, corporate events, and leadership summits. With a compelling storytelling style, Claire shares her experiences of leading a team through challenges, embracing innovation, and fostering a winning culture in the face of adversity.

Beginning her career in motorsport journalism and public relations, Claire quickly rose through the ranks within Williams Racing, the team founded by her father, Sir Frank Williams. After joining the team’s communications department, her strategic acumen and deep understanding of the sport saw her appointed as Head of Communications. Her leadership skills and vision led to her promotion to Deputy Team Principal in 2013, making her one of the most influential women in Formula 1. In this role, she steered the team through a transformative period, securing multiple podium finishes and overseeing crucial commercial deals to maintain the team’s competitive edge in an increasingly challenging sport.

In recent years, Claire has become a respected figure in the world of leadership and performance coaching. Since stepping away from her role in Formula 1, she has used her expertise to inspire businesses, teams, and individuals to embrace change, overcome adversity, and lead with confidence. Her ability to share real-world lessons from the fast-paced, high-stakes world of motorsport has made her a favourite among corporate audiences. Whether speaking on decision-making under pressure, fostering an inclusive team culture, or driving innovation in a competitive landscape, Claire captivates audiences with her authenticity and unique perspective.

Claire is hired as a high-performance speaker because she brings first-hand experience of managing high-stakes situations, leading elite teams, and making bold decisions under immense pressure. Her speeches resonate with business leaders, entrepreneurs, and executives looking for actionable strategies to thrive in dynamic environments. With a career defined by resilience, leadership, and strategic thinking, Claire delivers powerful insights that inspire and motivate professionals across industries.

Official Testimonials

Claire Williams is regularly booked to engage audiences at events, read their latest feedback below:

“What a pleasure it was to work with Claire. It was fascinating to hear the story of her career as a trailblazing woman leader in the male-dominated world of motorsports – she’s clearly an inspirational motivator of people, with the ability to drive transformational change and deliver success in the toughest of competitive environments. Her insight into the development of high-performance team cultures, as well as her ground-breaking work in F1 technology, sustainability and commercial strategy – plus of course diversity, equity and inclusion – offers enormous value to any corporate client, particularly those seeking a brand ambassador, or consulting advice on entering F1. Anyone who’s seen her media or documentary appearances will know immediately how engaging she is as a presenter or keynote event speaker. It was a privilege to work with someone who has been such a force for positive social impact, not just at Williams F1, but in the motorsports industry as a whole.”

Devin, Career Coach

“Claire was a huge success for us, her honesty and transparency on things that went well or when they didn’t was refreshing and resonated extremely well with the audience. The team enjoyed working with Claire and thanks for her being involved in the summit, the discussion worked well.”

CTL Communications

To enquire about Claire Williams for your event or corporate function, simply contact us via agent@high-performance-speakers.com or call a booking agent on 0203 0070 319.