Damian Hughes

Owner of LiquidThinker Ltd & Former HR Director of Unilever

  • Visiting Professor in Organisational Behaviour & Change at The Manchester Metropolitan University
  • Author of nine bestselling books
  • Nominated for William Hill Sports Book of the Year
  • Co-Host of the High Performance Podcast
  • Former Member of the Coaching Staff for the Scottish Rugby Union & the Canberra Raiders

Discover Damian Hughes’s biography of published work below.

High Performance: Lessons from the Best on Becoming Your Best
High Performance: Lessons from the Best on Becoming Your Best
The Winning Mindset: What Sport Can Teach Us About Great Leadership
How to Change Absolutely Anything
How to Change Absolutely Anything

When Damian Hughes is booked for events, they are known to discuss the following speaking topics:

Unlocking the DNA of a High Performing Culture
The Winning Mindset
The Business of Winning and Sustaining Success
How to Change Absolutely Anything
High Performance Lessons

Combining his practical and academic background in organisational development, change psychology and sports, Damian Hughes is one of the most sought after high performance coaches in the corporate world. Committed to helping organisations and teams create high performance cultures, Damian has formerly worked with the likes of the Scotland Rugby Union, Unilever and the Canberra Rangers. When hired as a high performance speaker, Damian will engage audiences on how to unlock the DNA of a high performing culture, how to have a winning mindset and how to teach lessons of high performance.

Today, Damian Hughes is the Owner of LiquidThinker, a leading consultancy that specialises in cultural change and employee engagement. Before forging his success with LiquidThinker, Damian laid the foundations of his illustrious career studying for a Masters in Human Resources and Organisational Psychology at the Alliance Manchester Business School. Putting his learning into practice, Damian was hired as the HR Director of Unilever in 2000. For seven years, Damian learned the ins and outs of organisational behaviour and corporate culture, also learning what it meant to control high performance teams and ensure that all employees were able to perform optimally at work. Unlocking the secrets to a high performing culture at Unilever, Damian founded LiquidThinker in 2006 and continues his work in pioneering performance management with them today.

Aside from his duties with LiquidThinker, Damian also shares his time working as a Visiting Professor in Organisational Behaviour and Change at The Manchester Metropolitan University and as the Co-Host of The High Performance Podcast. He is also a prolific author, having written nine best-selling books, including the titles Liquid Leadership, Liquid Thinking, How to Change Absolutely Anything, The Winning Mindset and the Sunday Times No.1 Bestseller High Performance: Lessons from the Best on Becoming Your Best. In recognition of his talents as an author, Damian was nominated for William Hill Sports Book of the Year in 2007 and as the UK’s Best Selling Sports Biography.

Highly commended for his proficiency on high performance, Damian Hughes is now one of the most sought after high performance speakers on the circuit. Having worked with all manner of clients, from McDonalds and the NHS to Mars and Sir Richard Branson, there are few executives who have not benefitted from the high performance expertise of Damian. Educating audiences on how to achieve a high performance culture, Damian also touches on topics of winning mindsets, winning and sustaining success and how to change absolutely anything. Don’t miss your opportunity to learn all there is to know about high performance with Damian Hughes today!

Official Testimonials

Damian Hughes is regularly booked to engage audiences at events, read their latest feedback below:

“As someone that have achieved many of my own personal goals and experienced the satisfaction from doing so, I would recommend that you adopt the lessons and techniques, which are captured in this excellent book, to greatly assist you in achieving your own ambitions. Go ahead. Take the plunge and become a fellow liquid thinker”

Sir Richard Branson

“An evening with Damian was enlightening and energising. I came away buzzing with ideas and plans to improve my service to be the absolute best in our field. Reading the book was good, but hearing him live was amazing”


“Damian was asked to help our team think about engaging an organisation after a period of significant change. He inspired the room with his down to earth approach, fabulous stories and really challenges our thinking on what effective communication really is. I would recommend Damian as a speaker for any group looking for new thinking and inspirational leadership ideas; delivered in a way that really makes you challenge yourself and why you didn’t think of that because it’s explained in such a simple common sense way.”


To enquire about Damian Hughes for your event or corporate function, simply contact us via agent@high-performance-speakers.com or call a booking agent on 0203 0070 319.