Sir Dave Brailsford

Former Performance Director of British Cycling & Creator of the Marginal Gains Theory

  • General Manager of UCI WorldTeam Ineos Grenadiers & Director of Sport at INEOS
  • Former Manager of Team Sky
  • Appointed Knight Bachelor for Services to Cycling and the London 2012 Olympic Games
  • 2008 & 2012 BBC Sports Personality of the Year Coach Award
  • Inducted into the British Cycling Hall of Fame

When Sir Dave Brailsford is booked for events, they are known to discuss the following speaking topics:

Marginal Gains
High Performance Teams
Personal Development

The epitome of high performance, Sir Dave Brailsford is renowned for the impact he created during his role as the former Performance Director of British Cycling. Also revered for creating the Marginal Gains Theory, Dave is the pioneer of prioritising incremental changes to achieve high performance. Inducted into the British Cycling Hall of Fame, Dave’s impact on British sports has been exemplary, and today sees him highly sought after as a high performance speaker. Having cracked the code for optimal performance, Dave is hired to share his expertise on marginal gains, leadership and personal development as a high performance keynote speaker.

Initially employed as a Consultant of British Cycling in 1998, Sir Dave Brailsford soon proved him prominence in cycling when he became the Programmes Director of British Cycling in 2003. During his time working for British Cycling, Dave conceptualised the Marginal Gains Theory. This revolutionary theory prioritised making 1% improvements over time that would lead to considerably increased success over time. Dave’s training targeted specific weaknesses of an athlete, ensuring that they made 1% improvements to their weaknesses to see a vastly improved performance in months’ time. From Bradley Wiggins to the Olympic Games Team GB, there are many talented athletes who have benefited from Dave’s theory – with the Team GB leading the medal table at the 2008 and 2012 Olympic Games and claiming 59 World Championships across disciplines.

Dave has also worked as the Manager of Team Sky, and is now working as the General Manager of UCI WorldTeam Ineos Grenadiers and the Director of Sport at INEOS. Working with the likes of Geraint Thomas, Bradley Wiggins and Chris Froome, cyclists were able to achieve significant victories under Dave’s supervision, such as in the Tour de France. In recognition of his commitments to cycling, Dave was awarded the 2008 and 2012 BBC Sports Personality of the Year Coach Award. He has also been honoured with appointment of MBE, CBE and Knight Bachelor for Services to Cycling and the London 2012 Olympic Games.

A pioneer of high performance theories, Sir Dave Brailsford is continually sought as a speaker to share his concept of marginal gains. Emphasising the importance of making small continual improvements, Dave details how such improvements will over time lead to increased success and performance. Having helped to craft some of the country’s most prominent cyclists, Dave is an expert on crafting high performance teams and a high performance culture. A seasoned speaker, Dave has formerly spoken for the London Business Forum and starred on Steven Bartlett’s Diary of a CEO on How To Become The Best You Can Be. When looking for a revolutionary expert on high performance, hire Sir Dave Brailsford today.

Official Testimonials

Sir Dave Brailsford is regularly booked to engage audiences at events, read their latest feedback below:

“David was excellent”

Association of Convenience Stores

To enquire about Sir Dave Brailsford for your event or corporate function, simply contact us via or call a booking agent on 0203 0070 319.