Emma Grede

Emma Grede is a pioneering British entrepreneur and fashion industry innovator, celebrated for redefining inclusivity and diversity in business. As the co-founder and CEO of Good American, a founding partner of Skims, and co-founder of Safely, she has played a central role in building some of the most successful and culturally significant brands of recent years. Her ability to disrupt the fashion and lifestyle industries has earned her global recognition, with Skims valued at over $4 billion and Good American achieving $1 million in sales on its launch day. In 2025, Emma’s influence reached UK television audiences as she joined BBC’s Dragons’ Den as a guest Dragon, inspiring entrepreneurs with her business expertise.

Raised in East London by her single mother, Emma’s entrepreneurial drive was evident from an early age. She worked numerous jobs to pursue her passion for fashion and enrolled at the London College of Fashion, though she left before completing her degree to gain industry experience. At just 26, she founded ITB Worldwide, a talent management and marketing agency, where she brokered partnerships between fashion houses, designers, and global talent. Her natural networking ability and business instinct propelled her rapidly into the heart of the fashion and entertainment industries, paving the way for the ventures that would later define her career.

Emma’s breakthrough came in 2016 with the launch of Good American alongside Khloé Kardashian, a brand that revolutionised the denim and apparel market through its size-inclusive approach. Building on that success, she co-founded Skims with Kim Kardashian in 2019, creating a shapewear and apparel brand that has since become a global phenomenon. She later co-founded Safely with Kris Jenner, a plant-based cleaning brand, reflecting her commitment to innovation across industries. Beyond her commercial ventures, Emma chairs the Fifteen Percent Pledge, a movement dedicated to ensuring greater representation for Black-owned businesses in major retailers. Her achievements have been recognised with accolades such as the CFDA Innovation Award for Skims and a place on Forbes’ list of America’s Richest Self-Made Women.

Emma is hired as a speaker for her ability to blend entrepreneurial insight with a powerful advocacy for inclusivity. Her talks explore how to build billion-dollar brands, foster inclusive company cultures, and embrace innovation in fast-moving industries. Authentic, inspiring, and dynamic, Emma’s story resonates with audiences seeking to understand how diversity and creativity can drive business success.