Guenther Steiner

Guenther Steiner is a globally recognised motorsport executive and a captivating high-performance speaker known for his straight-talking style and leadership insights. With decades of experience at the highest levels of motorsport, Guenther has become a trusted voice not just in the paddock but on the speaker circuit, where he delivers powerful lessons in resilience, decision-making, and managing under pressure. Audiences are drawn to his no-nonsense approach, sharp wit, and the candid behind-the-scenes stories he shares from the fast-paced world of Formula 1. His dynamic presence and unfiltered delivery make him both entertaining and deeply insightful.

He began his career in the World Rally Championship, working with teams like Mazda Rally Team Europe and M-Sport’s Ford outfit. It was there that he honed his technical skills and leadership qualities, collaborating with legendary drivers such as Colin McRae and Carlos Sainz. His transition into Formula 1 in 2001 marked a turning point. He took on the role of Managing Director at Jaguar Racing before moving to Red Bull Racing as Technical Operations Director during its early formation. This early experience laid the foundation for his next major leap: leading the creation and management of the Haas F1 Team, which made its debut in 2016 under his guidance.

Guenther’s recent prominence has been propelled by his role as a central figure in the hit Netflix series Drive to Survive, where his blunt humour and unfiltered leadership style earned him cult status among fans. In 2023, he published “Surviving to Drive”, a bestselling book offering a behind-the-scenes look at the inner workings of a Formula 1 team. Following his departure from Haas in 2024, he joined RTL as a Formula 1 commentator and analyst, offering expert insight with trademark candour. Alongside this, he released his second book, “Unfiltered”, offering an honest and often humorous look into his experiences leading the Haas F1 team.

Guenther is hired as a speaker because he brings rare authenticity and real-world leadership lessons from one of the most demanding industries on the planet. He offers a unique blend of humour, experience, and strategic thinking that resonates with executives, teams, and leaders striving for excellence. His talks aren’t just engaging—they’re a masterclass in resilience, adaptability, and getting results under pressure.