Jon Norfolk

Head Coach of the Great Britain Cycling Team (Olympic & Paralympic) & Former Elite Athlete

  • Former GB Cycling Team Athlete
  • Awarded MBE for services to cycling

When Jon Norfolk is booked for events, they are known to discuss the following speaking topics:

Leadership
The fundamentals of high performing teams
World class coaching principles
Creating a performance vision
Elite performance philosophies
Inspirational individuals

Jon Norfolk MBE is a highly regarded figure in the world of elite cycling and an in-demand high-performance speaker. With an illustrious career spanning over two decades, Jon has left an indelible mark both as an athlete and as a coach. His deep understanding of high-pressure environments and his ability to inspire excellence have made him a sought-after figure for events focusing on leadership, performance, and teamwork. A former national champion and world-record holder, Jon’s achievements are not only etched in cycling history but also reflected in his reputation as an exceptional communicator.

Jon’s journey to becoming one of Britain’s most prominent cycling coaches began with his own career as an elite athlete. Selected to join the Great Britain Cycling Team in 2003, he quickly rose through the ranks, claiming multiple national titles and representing his country in prestigious competitions such as the World Cups in Sydney and Mexico. Jon’s collaboration as a tandem pilot with Paralympic athlete Anthony Kappes led to ground-breaking success, including an unofficial and official world record in the kilo (B/VI class) and a gold medal at the 2008 VISA Paralympic World Cup. Transitioning from competition to coaching, Jon built on these foundations, bringing a wealth of first-hand experience to his leadership roles.

In recent years, Jon has cemented his legacy as an innovative leader in elite sport. As the Head Coach of the Great Britain Paracycling Team, he orchestrated a cultural transformation that contributed to the team’s domination at the Rio 2016 Paralympics, topping the medal table. After a successful stint leading the Australian Cycling Team’s coaching programme, Jon returned to British Cycling in 2019 to spearhead both Olympic and Paralympic initiatives. His innovative performance planning was pivotal in securing Great Britain’s continued success on the global stage. Recognised for his contributions to sport, Jon was awarded an MBE in 2017.

Jon’s blend of experience, insight, and relatability makes him a favourite among organisations seeking motivational speakers. His presentations draw from his rich career, illustrating how principles of high performance in sport can translate to success in business and beyond. Whether addressing corporate teams, educational audiences, or community groups, Jon inspires action and drives meaningful change, ensuring he remains the speaker of choice for transformative events.

Official Testimonials

Jon Norfolk is regularly booked to engage audiences at events, read their latest feedback below:

“The star of the show for me was Jon Norfolk, his passion and belief in what he does and why he does it has given me much food for thought and I am still reeling from all the incredible tips and hints I can translate into my own business…”

Santander

“An excellent communicator, he has great leadership qualities and is skilled at pinpointing how best to motivate individuals to get the best from themselves.”

Sir Chris Hoy

“Jon’s experience leading and motivating a high-performance team was invaluable in helping me think about how to best organise my team to maximise performance. This helped me to instil a more results-focused mind-set and have allowed the team to perform at a higher level.”

USS

“Jon’s experience leading and motivating a high-performance team was invaluable in helping me think about how to best organise my team to maximise performance. Whilst the parallels between cycling and fund management are not immediately obvious, his insights helped me to better define the roles for my team members and set individual goals for them, driving responsibility and accountability. This helped me to instil a more results-focused mind-set and have allowed the team to perform at a higher level.”

USS

“What an excellent presentation – Inspirational, relevant and well presented. Entertaining and thought provoking”

Dimensions UK

To enquire about Jon Norfolk for your event or corporate function, simply contact us via agent@high-performance-speakers.com or call a booking agent on 0203 0070 319.