Ken Segall

Ken Segall is a renowned creative director and author, celebrated for his crucial contributions to Apple’s brand identity. Working closely with Steve Jobs for over 12 years, Ken played a significant role in creating iconic marketing campaigns, most notably the “Think Different” campaign, which redefined Apple’s image during a critical period in the company’s history. He is also the mind behind the naming of the iMac, a branding move that helped shape Apple’s product line and played a part in the company’s resurgence. As a speaker, Ken shares these remarkable experiences, offering audiences a unique view into the power of simplicity in business.

From humble beginnings, Ken’s journey in the advertising world started as a file clerk at a Los Angeles agency. His early work for global brands like IBM, Dell, and Intel established him as a creative force in the industry. However, the turning point in his career came when he was hired by Steve Jobs in 1988 to serve as the creative director for NeXT, Jobs’ venture after leaving Apple. This collaboration set the stage for Ken’s later achievements at Apple, where he contributed significantly to the company’s recovery from the brink of bankruptcy in the late 1990s.

More recently, Ken has built a reputation as an influential speaker and author. His two books, “Insanely Simple” and “Think Simple”, are bestsellers, exploring how simplicity fuels innovation and success in business. Beyond Apple, Ken’s insights have been sought by leading companies like Ikea, Deloitte, and Intel, where he has delivered keynotes on marketing, management, and the power of simplicity. His experiences with Steve Jobs and his creative work on major campaigns provide a wealth of knowledge to organisations worldwide.

Ultimately, Ken Segall is highly regarded for his ability to captivate audiences and inspire action. His unique perspective, shaped by his pivotal roles at Apple and other tech giants, offers invaluable lessons on how simplicity can drive success in any organisation. This is why top businesses continue to hire him to deliver thought-provoking and transformative talks, helping them tap into the full potential of simplicity.