Pete Cohen

Pete Cohen is a globally respected high-performance speaker, transformational coach and bestselling author, widely recognised as ‘The People’s Coach’. Renowned for his energetic delivery style and deeply personal storytelling, Pete has spent more than three decades helping individuals and organisations unlock their full potential and move from survival mode to intentional, empowered living. He is best known for developing the Survival-to-Thriving Framework alongside Dr Ray Sylvester, a powerful model designed to help people overcome stress, burnout and underperformance. Through his work, Pete has supported leading organisations including Arsenal Football Club, Pfizer and IBM, as well as elite performers such as Ronnie O’Sullivan and Ellen MacArthur, establishing himself as one of the most influential voices in high performance and personal transformation.

Pete’s professional journey began in the health and fitness industry, where he quickly developed a reputation for helping people improve both their physical and mental performance. A graduate of Cheltenham, Pete became fascinated by psychology, behavioural change and human potential, leading him towards life coaching and personal development. His early experiences taught him that sustainable success is not created through motivation alone, but through consistent shifts in mindset and daily behaviour. As his expertise grew, Pete became a household name through his long-running role as the resident life coach on GMTV, where he spent more than twelve years sharing practical advice on confidence, well-being, and personal growth. He also became a familiar face on programmes such as BBC2’s Confidence Lab and This Morning, further cementing his reputation as a trusted authority on high performance and mindset.

Throughout his career, Pete has authored twenty books, including bestselling titles such as ‘Shut the Duck Up’, ‘Sort Your Life Out’ and ‘Life DIY’. His work has been translated into multiple languages, reaching audiences around the world with messages focused on resilience, purpose and intentional living. Pete is also the co-founder and presenter of the Mi365 Podcast, a popular platform dedicated to personal growth and wellbeing. Following the tragic loss of his wife, Hannah, Pete transformed his personal grief into a source of inspiration through the documentary Hannah’s Story, which won Most Inspirational Film at the Cannes Film Festival. His willingness to openly share personal adversity has made him a uniquely authentic and relatable speaker.

Pete is hired as a high-performance speaker because he combines powerful emotional storytelling with practical strategies that audiences can immediately apply in their personal and professional lives. Speaking on topics including resilience, intentional thinking, leadership, burnout and wellness, Pete helps organisations build healthier, more productive and more purpose-driven cultures. His talks challenge outdated ideas around success and performance, encouraging audiences to prioritise sustainable growth and long-term wellbeing. With his engaging presence, actionable insights and genuine passion for helping people thrive, Pete delivers transformational keynote experiences that leave a lasting impact long after the event has ended.