Selima Sfar

Selima Sfar is a keynote speaker on elite performance, a tennis analyst and commentator for beIN SPORTS, and co-founder of Unus Mundus.

Born in Sidi Bou Saïd, she started playing at eight at the Tennis Club de Carthage and left Tunisia at twelve to train in Biarritz. She trained in France and refused to compete under the French flag. She played for Tunisia.

She turned professional in 1993 and competed for eighteen years. She was the first Arab woman in history to enter the WTA Top 100, reaching No. 75 in singles and No. 47 in doubles. She was also the first Arab woman in history to play the main draw of all four Grand Slam tournaments, with 37 Grand Slam draws in singles and doubles at the Australian Open, Roland-Garros, Wimbledon and the US Open, and a doubles quarter-final at Wimbledon in 2008. She competed at two Olympic Games, Atlanta 1996 and Beijing 2008, and holds a Fed Cup record of 41 wins and 24 losses. In 2016 she won the Wimbledon Invitation Doubles with Martina Navratilova, after reaching the final in 2014 and 2015 and again in 2017.

She received the ITF Award for Services to the Game in 2019. She has been a Global Brand Ambassador for Lacoste since 2010, having been sponsored by the house since 1992. She is a co-founder of Le Club de Gammarth, which opened in 2017 and now covers 14,000 square metres. At Université Paris Dauphine-PSL Tunis she facilitates The Management Code and is Marraine de la promotion 2025/2026.

She now speaks to senior corporate and institutional audiences on what stops capable people at the moment they are about to succeed.