Helen Tupper

Helen Tupper is the co-founder and CEO of Amazing If, an organisation she leads alongside Sarah Ellis, built on the pioneering Squiggly Careers concept. As a high-performance speaker, Helen specialises in helping individuals and organisations unlock potential through continuous learning, adaptability and purposeful development. Her work challenges traditional definitions of success, instead equipping audiences with the mindset and skills needed to perform at their best in fast-changing environments. With a focus on practical progress over perfection, Helen has become a trusted voice on sustainable high performance in modern careers.

Helen’s career spans a series of senior roles that underpin her expertise in performance, leadership and innovation. She began at Britvic Soft Drinks before progressing to Procter and Gamble, where she developed strong commercial and customer insight capabilities. Her move to Capital One as a Senior Marketing Project Manager deepened her strategic experience, followed by her role at E.ON UK as an Innovation Venture Manager. At BP, Helen became Global Head of Customer Experience and Thought Leadership, leading on digital strategy, brand and communications. She later joined Virgin, heading Virgin Insight and then becoming Head of Marketing for Virgin Red, where she launched and scaled a new mobile-first business. Alongside these roles, she co-founded Amazing If and later held senior leadership positions at Microsoft, including Evangelism Marketing Director and Commercial Marketing Director, further strengthening her expertise in driving high-performing teams.

Helen’s impact is reinforced through her extensive thought leadership and media presence. She is an alumna of the EY Winning Women programme and co-author of three Sunday Times best-selling books, The Squiggly Career, You Coach You and Learn Like a Lobster, each focused on building the skills required for sustained performance. She co-hosts the Squiggly Careers podcast, which has achieved over five million downloads and features leading experts in leadership and organisational psychology. Helen is a regular contributor to Harvard Business Review and has appeared across major media, including the BBC, Women’s Hour, Virgin Radio and The Guardian. Her TEDx talk with Sarah Ellis,  ‘The Best Career Path Isn’t Always a Straight Line‘, has reached hundreds of thousands of viewers, amplifying her message on redefining success and performance.

As a high-performance speaker, Helen is valued for turning insight into action. She helps organisations embed the behaviours and habits that drive consistent, long-term performance, from building confidence and resilience to enabling effective learning and collaboration. Trusted by global brands such as Microsoft, Google, the BBC, Lego and Visa, Helen delivers engaging sessions grounded in real-world experience. Her ability to simplify complexity and provide immediately applicable tools ensures audiences leave equipped to elevate both individual and collective performance.